App Store Optimization (ASO) refers to the process of improving the visibility of an app in stores such as Google Play and the App Store, as well as optimizing the metadata elements shown to users to increase conversion rates and 

ASO Optimization Strategies to Increase Mobile Game User Conversion Rates

At Aloha Factory, through our Partners program, we engage with and learn from the stories and experiences of small game developers from around the world. We believe in discovering great games that have yet to be recognized and helping them find their way to a global audience. Our passion lies in working with developers who pour their energy into creating fun and innovative games, and we are committed to growing alongside them as we bring these games to the world.

Flamingo: The First Step Towards Creating a Better Game Development Environment

In the highly competitive mobile game market, UA (User Acquisition) has become increasingly important for driving business growth. The ability to create high-quality creatives that lead to high user conversion, along with a detailed process that analyzes and improves marketing KPIs at every stage, is crucial.

How Are UA Marketing Creatives Made? The Work of Aloha Factory’s Creative Team

A postmortem is the process of reflecting on and reviewing a project after its completion, with the aim of identifying lessons learned and seeking ways to improve future projects.
The importance of postmortems lies in revisiting the decisions made during the project's execution and assessing whether those decisions were sound and if there are areas for improvement. This reflective process serves as an opportunity for both individuals and the organization to grow.

Aloha Factory's Game Postmortem: Creating Games Loved for the Long Run

Even if you generate substantial revenue from acquired users, if the cost of acquiring those users exceeds the revenue, the campaign cannot be deemed successful. Therefore, to maintain sustainable game services and generate profit, you must continuously monitor ROAS, the most critical metric in UA (User Acquisition).

How to Improve Mobile Game Marketing Performance with ROAS Measurement: Aloha Factory Case Study

If you’re a game developer, you’ve likely heard about game publishing and the role of publishers. Game publishing is generally divided into two types: self-publishing, where the developer manages everything from development to distribution, marketing, business, and operations, and publishing through a third-party publisher.

Choosing a Publisher to Enhance Your Game’s Business Quality

Data analytics is an essential part of creating and running a global mobile game. While there's a lot of flair and flair in game creation, not everything can be done by gut instinct and lead to a 100% successful outcome. That's why it's important to look at data, whether it's marketing metrics or problems in specific areas of the in-game, to objectively identify problems and draw insights on how to improve.

How to improve your game's performance with data analytics reports: Aloha Factory Analytics Report

Flamingo provides a preset report that focuses on the necessary indicators according to the game production phase, tailored to Aloha Factory's production process. For example, if our game is in the prototype development phase to confirm the game's early stage success, the most important factors are the funnel in the early stages, including how well users settle in from the tutorial stage to each stage of play, and metrics such as session and day 1 retention.

Optimizing game production process with Flamingo's Preset Report

In Flamingo, you can see all the indicators that show the performance of the game, from user indicators necessary for mobile game business and operations to session, retention, sales, and in-game reports.

Easy access to game data analysis and management: Introduction of Aloha Factory's FLAMINGO service

The game quality test refers to the process of checking and giving feedback in detail to the fun elements and emotional parts that actual users feel while playing the game. This process includes a review of game balance such as the speed of content consumption and difficulty, BM elements, and UI/UX of the game.

Game Quality test that increases mobile game Retention: Aloha Factory's Fun QA process

ARPU (Average Revenue Per User) is an indicator of average revenue per user, and is the revenue per unit divided by the total number of users. In mobile games, it is mainly used as a case of ARPDAU to check the revenue per active user.

Guide to increasing game revenue through data analysis Part 3: ARPU, ARPPU

Retention is a metric that measures how many users visit the game again after installation. A high retention rate means that users regularly visit and play the game. It is an important metric for measuring not only the retention rate of naturally acquired users, but also the cost-effectiveness of marketing efforts. Without supporting the user's retention level, there may be no revenue metric that exceeds the ratio of the cost of marketing expenses.

Guide to Increasing Game Revenue through Data Analysis Part 2: Retention

Do you want to create a global hit game played by millions of users around the world? Quickly read market users and trends, focus more on developing highly marketable games, and seize the fun of areas that need improvement from the early stages to maximize performance and potential.

How Aloha Factory's production team makes a global hit game: Game production process Case study <Dragon island>

To improve a game's revenue, an increase in paying users is necessary, and to increase paying users, it is necessary to increase traffic or increase the proportion of Purchasing Users (PU). In addition, to increase traffic, a structure that leads to an increase in user inflow or re-visitation (retention rate) should be formed. In this series, we will explain the basic analysis of user metrics to increase traffic.

Guide to Increasing Game Revenue with Data Analysis Part 1: User Metrics

The existence reason that can be considered as the mission of Aloha Factory is "Let's create a happy world with contents." Happiness is defined as something that can be remembered and cherished even after a long time has passed. We hope that the contents created, serviced, and supported by our Aloha Factory can fulfill such a role.

What the CEO Says About Aloha Factory

On the 16th, Aloha Factory announced that it has signed a memorandum of understanding (MOU) with the Kyungil Game Academy to foster global game development talent.

Aloha Factory-Gyeongil Game Academy, Talent Development Agreement

Alloha Factory has announced that its new mobile game 'Dragon Island' has achieved a total of 3 million global downloads.

Alloha Factory's new mobile game 'Dragon Island' achieves 3 million downloads

Aloha Factory is a developer and publisher of hyper-casual genre games that anyone can easily access and enjoy in a short amount of time. The company has accumulated experience through game services such as "Block Puzzle 1010!" and "Draw Hammer."

Alloha Factory challenges the global market with hyper-casual games.

Dragon Island, a mobile game developed by Aloha Factory, a Korean mobile game company that has achieved over 3 million game downloads worldwide, explores Dragon Island and collects various resources necessary to raise dragons, hatch them with harvested resources, and evolve them into Alpha Dragons.

'Dragon Island' climbs to the top of the Vietnam free game chart with UA monetization campaign in collaboration with Mintegral

[PaxNet News Kim Min-ji reporter] Hyper-casual game developer Aloha Factory has successfully raised 1.4 billion won in investment. The secured funds will be used for diversifying game production channels and for extensive promotional activities.

Game developer 'Aloha Factory' completes 1.4 billion won investment

Aloha Factory is a startup that develops hyper-casual games. Its games are characterized by gameplay that is easy and intuitive, making them playable by anyone regardless of age or gender.

Casual game developer Aloha Factory attracts 6 billion won in Series A investment

Mobile games require a lot of development time and resources for manpower such as development, design, and sound, making them content that costs a lot to develop. However, most games are free to download, so how do developers recoup their development costs and generate profits? Of course, many games generate significant revenue by monetizing in-game content purchases, but many games also heavily rely on advertising revenue.

ABOUT US

AlohaFactory makes games that will be remembered by many people for a long time.

History of AlohaFactory

Our Culture, The Way We Work

We test and develop quickly.

We have excellent analytical skills.

We pursue open feedback sharing and discussion.